Английский язык для бакалавров

                                          George James, Sr. V.P. & CFO, Levi Strauss & Co.

 

 1. How can one automatically eliminate a business plan from consideration?   

 2. What is a trade-off for a worker?

3. What should always be part of planning?

4. People issues make up one of the largest sections of a business plan, don’t

     they?

5. What of these can be implemented in your business?

   6. How will you develop the employee potential?

   7. What do the abbreviations in the extracts mean?

 

6 Speak on the difference between the two notions expressed in the following definitions

 

Business Ethics – moral principles concerning acceptable and unacceptable behavior by business people. Executives are supposed to maintain a high sense of values and conduct honest and fair practices with the public. An example of a lack of business ethics is when an advertising firm develops a deceptive and grossly misleading ad campaign for a product.

 

Business Etiquette – generally accepted behavior, which may be open to dispute. The professional behavior may be based on custom and morality. There are social guidelines and manners to be followed in business situation when dealing with others. An example of a lack of business etiquette is when a salesperson is late in visiting a client.       

 

7 Business Roles Play / Game

Let’s arrange a CEO meeting in a company (a Consulting firm, a PR agency, an MLT, etc.). The aim of this meeting is to solve the problem of sharp company profit decrease in the last half a year.

Active participants:

1. The President of the company
2. Quality manager
3. HR manager
4. PR manager
5. Production supply manager
6. Accountant
7. Marketing manager
8. Sales manager
9. Assistant to the President

 

Question rose:

1. How to increase the quality and competitiveness of the company product.

 

 

 

 

 

 

 

Список литературы

1. Мусихина О.Н. Английский язык для экономических вузов. Практикум.

– Ростов/н/Д: «Феникс», 2004.

2. Мусихина О.Н. Англо-русский, русско-английский словарь для СМИ.

– Ростов/н/Д: «Феникс», 2011.

3. R.M. Abrams. The Successful Business Plan: Secrets and Strategies. – The

Oasis Press, Oregon, 1996.

4. Richard Layart, John Parker. The Coming Russian Boom. Guide to New

Markets and Politics. USA: The Tree Press (Simon and Schuster Inc.), 1996.

5. Jack P. Friedman. Dictionary of Business Terms. Baron’s Business Guides,

USA, 1987.

6. L.Pinson, J. Jinnet. Anatomy of a Business Plan. – Upstart Publishing

Company, 1996.

7. Michael Treacy, Fred Wiersema. The Discipline of Market Leaders: choose

your customers, narrow your focus, dominate your market. Addison-Wesley Publishing Company, USA, 1995.

8. Merriam-Webster. The New Merriam-Webster Dictionary. Inc. Publisher,

USA, 1993.