Автор работы: Пользователь скрыл имя, 12 Сентября 2013 в 23:32, реферат
Financial analysis refers to the assessment of a business to deal with the planning, budgeting, monitoring, forecasting, and improving of all financial details within an organization. Understanding Tesco’s financial health is a fundamental aspect of responding to today’s increasingly stringent financial reporting requirements. To avoid risks, it must quickly identify ascertain financial ratios and trends across in liabilities and assets, analyze and adjust planned and forecasted amounts and act to provide regulatory statements as needed.
The entire assessment of Tesco’s strategic performance will lead to certain recommendations that would further enable the company to attain its strategic objectives comprehensively. Finally, the findings about the strategic performance of Tesco Plc will be presented in the conclusion section of this report.
Introduction………………………………………………………………………………………3
General Information about Tesco ………………………………………………………………4
Vision ……………………………………………………………………………………..5
Mission Statement ………………….……..……………………………………………....5
Marketing Objectives…………………………….………………………………………..5
Trading Performance ……………………………………………………………………………7
Investment Report 2009 – 2011 …………………………………………………………………9
Working Capital of Tesco ……………………………………………………………………...10
Trading Outlook of the Supermarket Sector …………………………………………………11
Market Outlook ………………………………………………………………………….11
PEST analysis……………..……………………………………………………………...12
SWOT-analysis…………………………………………………………………………...14
Porter’s 5 Forces Model …………………………………………………………………15
Tesco Accounting Policies ……………………………………………………………………...16
Conclusions…………………..…………………………………………………………………..18
References………………………………