Lexical features of writing a slogan

As we know, historically, advertising began as a kind of text, not accompanied by any image. All the functions inherent in advertising - to attract attention, create interest, to inform the consumer about the product and its qualities and the potential impact on the consumer, urging him to make a purchase, - contained in the text. In our time, advertising has become almost the most common genre, and the classic ad divided between verbal and visual components. It is therefore necessary to find out whether the text is not lost (verbal part) in today's advertising message of its importance and whether he can continue to perform their traditional functions.

The advertising slogan and its language features
The concept of a slogan
Language features of an advertising slogan
Lexical stylistic devices