Shah Palace Business Plan

Shah Palace

Business Plan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table of Contents

Introduction

Executive summary

Marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The long term goal of the Shah Palace hotel is to become the best choice in Baku for temporary lodging  by creating a differentiated experience capitalizing on personal service, the historical nature of the building and its unique locations in one of the most attractive places in Baku. We plan to be more than lodging and accommodation. We plan to create an environment of luxury that surpasses the standard fare for our locations. Expanding our exposure via the Internet and introducing new products and services to customers will allow us to maintain a higher than average occupancy rate and above average profits.

The short term goal is to increase sales that will allow us to compete with our competitors, make short term profits, increase our market share, improve our marketing strategy and we to continue to innovate our business.

The riches of the location where Shah Palace hotel is located will potentially draw significant numbers of tourist to the market share. In addition to providing the information about our location, we plan to collaborate with tour agencies and business throughout by offering packages and special rates.

As the hotel becomes established through the peak season, we plan to expand our services to the residents of our locations in time of the off-seasons.  In addition there can be some formal and informal gatherings ( e.g. weddings receptions, office parties, Christmas parties)

BUSINESS ENVIROMENT AND ANALYSIS OF COMPETITORS

Shah Palace hotel will focus on quality, luxurious lodging for business and travel customers.

Our target markets are new visitors travelling to the area, middle and upper bracket, returning visitors to the area, business needing to hold small overnight planning and strategy sessions.

Our two major customer segments are tourist from all over the world who traditionally prefers cosy environment and local partners who needs the facilities for various events, and settlement of their guests

Table 1. Estimates of potential customers in the market

Potential customers	Growth	Estimates of customers in the market
		2011	2012	2013
Tourism/Business
Local companies

 

ECONOMICAL ENVIROMENT

The economies our location is generally prosperous, full employment, rising wages and low inflation, leading more people to be able and willing to spend money for their guests from abroad to be in the heart of the city.

SOCIAL ENVIROMENT

TECHNICAL ENVIROMENT

Computing programs greatly influence how we run our business from record keeping to internet transactions. We will be utilizing software packages available in the hotel industry, including room and facility management database, control bat and inventory management and etc.

COMPETITOR ANALYSISH

Shah Palace hotel when inaugurates will strive to be the best and to deliver better and quality service through well trained and qualified workforce. We are aware that we are not the only hotel in the area where our hotel is located so for us to continue to position our company to meet the needs of our clients in a way that differentiate us from our competitors is necessary for us to know the type of competition we face.

Sultan Inn

This is one of our main rivals. The hotel is located in the Old City very close to Maiden Tower. Has 11 rooms but very luxurious rooms:

GET THE RatesH

The above rates was calculated by excluding the 18% TAX

The hotel has meeting room capacity for about 7-9 person

GOT ADDITONAL COMPETITORSH

VISION AND MAIN GOALS

The vision of the company is creating a wonderful experience for our esteemed customer in Shah Palace

In order to succeed the new management will strive to achieve the following goals:

• Positioning Shah Palace as the best hotel in all our locations among numerous tourists
• Build strong market position among the local hotels
• Maintain sound financial management of the venture

 

MISSION AND BUSINESS IDEAS

The mission of Shah Palace hotel is to be the best in the hospitality industry among the boutique hotels and introducing customers to places and services they are yet to discover. We plan to create an environment of luxury that surpasses the standard fare of Shah Palace Hotel.

Shah Palace Hotel guest will have the every need met to ensure his/her comfort for special occasions, catered meal, chilled wine etc. can be provided for additional costs. During the weekends, guests will return to the rooms in the evening and find cheese, fruit, and wines for snacking before turning in.

Tourists will want to explore the riches of the area s that Shah Palace hotel is situated. In addition to providing information about such locations, we plan to collaborate with our tour agencies and business throughout the area by offering packages and special rates with in-kind incentives.

The fee schedule takes into account seasonal rates that are common in the area where our hotel is located. For businesses and other large group functions, pricing can be discounted depending upon the number of rooms reserved.

MARKETING AND SALES OPPORTUNITIES

We committed to create and providing the best hospitality for our guests from beginning. We will position the hotel as the leading boutique hotel in all the area, offering high quality of service and value for money, at the same time focusing on the need of both overseas tourist based in the market.

For this to be achieved, we will foster an environment in which all or employees can play a part through continued training in excellence, emphasis on teamwork, effective communication and innovation in all areas of the hotel orientation.

 

LOOK THROUGH AGAIN. AND MAKE SOME ADDS