The Contemporary Hospitality Industry

Best western hotel is a chain of hotel brand that is widely known all over the world. It has over 4195 hotels in over 100 countries. Hotel is located in South West region of England. Just few regions in England can boast such a fantastically divers mix of landscape, communities and characters. That why this region is quite famous for visitors and the hospitality industry is developing there rapidly.

Introduction…………………………………………………………………………………..4
Task 1 Understand the current structure of the hospitality industry……………………….4
Analyze the current scale, scope and diversity of the hospitality industry within the South West region of England……………………………………………………………………4
Given the facts that hospitality organisations are different to one another in terms of operation, size and the type of clients being served, discuss the different areas of a hospitality organisation, which must include both operational areas and function areas……………….5
As the UK is host to many leading bodies with relation to the hospitality and leisure industry, assess the role of hospitality related organisations and professional bodies quoting examples from the relevant area of interest……………………………………………………………6
Task 2 Understand staffing in the hospitality industry……………………………………..7
2.1 Taking in to account, the broad scope of hotels that operates within the Best Western group of hotels, assess the staffing requirements of different hospitality industries, taking in to account, the different types of staff that can be found within the hospitality organisation……………….7
2.2 For the different staff discussed in 2.1 above, discuss the roles, responsibilities and qualification requirements in order to be successful within their field…………………………..9
Task 3 Understand recent developments affecting hospitality……………………………10
3.1 In recent times, new developments were made in terms of standard operating procedures, food safety, productivity and allied fields. Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry…………………………..10
3.2 Given the fact that today’s travellers are more sophisticated than ever before, discuss the current image of the hospitality industry including customer perception, quality improvement, media and other trends within the hospitality industry………………………………………11

Task 4 Be able to recognise potential trends and developments in hospitality………….11
4.1 Taking in to account, the diverse nature of hotels within the Best Western group, operating in this region, present justified predictions for potential trends and developments in the hospitality sector that may have an impact on the group’s hotels………………………………………11
4.2 Based on your answer to 4.1 above, produce an impact analysis for the predicted trends and developments within the industry and suggest methods as to how Best Western can take maximum advantage of these trends. ………………………………………………………..12
Conclusion……………………………………………………………………………………13
References ……………………………………………………………………………………..13