Автор работы: Пользователь скрыл имя, 22 Февраля 2014 в 20:43, дипломная работа
Through market pricing mechanism continuously provides business information on changes in the market, the emergence of new conditions, etc. It affects all market participants, forcing weak entrepreneurs and rewarding the strongest using various methods of competition. Competition is effective mechanisms for competition in the market. It acts as a coercive power, forcing entrepreneurs to fight for an increase in return on capital by seeking new forms and methods of production, use of new technologies, new ways of organizing, managing the provision of new services. The purpose of the study - to explore the essence of non-price competition.
INTRODUCTION 4
1. The essence of non-price competition 6
1.2) Methods of Non-price competition 10
1.3) Forms of manifestation of non-price competition 15
2) NON-PRICE COMPETITION ON THE EXAMPLE OF “EXCLUSIVE” COMPANY IN SAINT PETERSBURG 18
2.1) ISO9000 Certification 20
ConclusionS 23
REFFERENCES 24