Public relations
Реферат, 26 Мая 2012, автор: пользователь скрыл имя
Краткое описание
Tasks
Development and realization of comment-information programs (initiation of publications in which companies, top-managers, SAS experts are mentioned)
Formation targeted media database, compiling a list of journalists for invitation to the event, personal invitations face to face contact
Copywriting (news releases, post material)
Involving information funders to the process
Вложенные файлы: 1 файл
PRESENTATION for Kate.docx
— 17.84 Кб (Скачать файл)Customer SAS Institute GmbH
Amount of participants 300
Tasks
- Development and realization of comment-information programs (initiation of publications in which companies, top-managers, SAS experts are mentioned)
- Formation targeted media database, compiling a list of journalists for invitation to the event, personal invitations face to face contact
- Copywriting (news releases, post material)
- Involving information funders to the process
- Organization of personal interview during the Forum
- Organization of press conferences according to the Forum
Date of realization 9 of November 2010
2. The ceremony of the groundbreaking of the main Olympic Village in Sochi
Customer LtD Glavstroj
Amount of participants: 400
Tasks:
The whole complex of organization services
- Development of the creative concept
- Involving in the project the representatives of the main federal MSM (implementation of media tours according to the event accommodation, food, transfer, entertaining programs etc.)
- involving the regional MSM in the event
- Copywriting (news releases, post material)
- Organization of interview with chief executives of the company and the city
- Preparation of media-pockets, souvenirs
- Implementation of story-photos and video takings, production of materials for video-presentations
- Monitoring of publications.
Date of realization: 23 March 2011
3. Media tour
Customer: LtD E. ON Russia
Amount of participants: 50
Tasks:
The whole complex of organization services:
- Involving into the event the representatives of the regional MSM of the field direction (the sphere of power economy)
- Scheduling of working programs
- accommodation, food, transfer of participants
- Implementation realization of the cultural and entertaining program for the participants of the event.
Date of realization: 07-09 December 2011
4. The beneficent New Year`s event
Customer: LtD «М2М Private Bank»
Amount of participants: 300
Tasks:
The whole complex of organization services:
- Copywriting (of news releases, post material)
- Address dispatch according to the MSM`s base Integrum Media
- Invitation of media representatives to take part in the event
- Providing with publication issue about the event.
Date of realization: 17 December 2011
5. Consulting services in PR
Customer: LtD «ТНК-BP» TNK-VR
Amount of participants: 150
Tasks:
- Organization of a serious research of the assessment of the effectiveness of
Department of Public Relations (incl. PR|media-services) of the company with usage of method of questioning and interviewing of the core audience;
- Preparation and coordination with the Customer the list of chief media representatives for participation in the research
- Determination the of job satisfaction of the Department by federal and regional media representatives
- Conduct of depth interviews of foreign mass media representatives
- Development of recommendations for the improvement of the efficiency of the Company`s Department
Date of realization: 12-29 Decembers 2011
6. Press breakfast
Customer: LtD «М2М Private Bank»
Amount of participants: 30
Tasks
The whole complex of services in the press breakfast implementation:
- Involving to the partnership the chief MSM of the field direction (banking sphere)
- Scheduling of press breakfast
- Implementation of the catering
- Development and producing of printing products and souvenirs (incl. media folders).
Date of realization: 24 January 2012
7. Services in PR-support
Customer: «Gazprom-2014»
The start of the project will be in the middle of 2012
Tasks:
- Press coverage of some events, which are connected with the start into use of construction of facilities
- Implementation of media-events for object`s presentation, as well as the support of the positive image of the company
- Copywriting (news releases, interview, news) and marketing in MSM
- Organization of the participation of top-managers of the company in telecasting and broadcast transmission
- Allocation of daily monitoring and research reports.