Public relations

Автор работы: Пользователь скрыл имя, 26 Мая 2012 в 15:16, реферат

Краткое описание

Tasks
Development and realization of comment-information programs (initiation of publications in which companies, top-managers, SAS experts are mentioned)
Formation targeted media database, compiling a list of journalists for invitation to the event, personal invitations face to face contact
Copywriting (news releases, post material)
Involving information funders to the process

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