Sony Xperia Marketing Plan

Sony Corporation is a Japanese company engaged in production of home and professional electronics, video game consoles and other high-tech products. Sony Mobile Communications was founded in 2001 as a joint venture of Swedish telecom manufacturer Ericsson and Japanese electronics manufacturer Sony. Headquartered in London, but the company is registered in Sweden. In October 27, 2011 Sony bought 50% (part of Sony Ericsson), owned by Ericsson, for 1.05 billion euros, announcing that the new company's products will be sold under the brand Sony. In 2012 Sony Mobile consolidated successfully with Sony.