Автор работы: Пользователь скрыл имя, 03 Марта 2013 в 18:18, реферат
Modern era of globalisation has a significant impact on the way businesses are run today. Rapid development of transportation and communication technologies virtually eliminated geographical bounds, and not only did this expand markets, but also brought in new competitors with their often advantageous products and services. In their attempts to succeed in these open markets, companies face a lot of challenges, and they have to be in a constant process of transformation and adaptation to be able to cope with them. (Drucker, 2002) But changes lead to another problem – employees’ resistance. The purpose of this work is to explore obvious and underline motives of resistance to change within the corporate structure and by individual employees, and also to analyse various approaches to this resistance reduction.