Автор работы: Пользователь скрыл имя, 19 Июня 2014 в 04:50, курсовая работа
Цель данной курсовой рабаты – обозначить личностные характеристики Ли Якокка, способствующие его карьерному росту, и выявить его вклад в развитие компании «Форд мотор».
В соответствии с данной целью курсовой работы были поставлены и решены следующие задачи:
- раскрыты личностные качества Ли Якокки, способствовавшие его продвижению на службе
- рассмотрена история развития компании «Форд мотор»
- обозначен вклад Ли Якокка в развитие компании
Введение 3
1 Становление личности великого менеджера ХХ века 4
1.1 Воспитание лидера 4
1.2 Карьерный рост в компании Форд 6
2 Компания «Форд мотор» и Ли Якокка 11
2.1 Становление и развитие Компании 11
2.2 Вклад Ли Якокка в развитие компании 14
3 Как уходят «короли» 17
Заключение 20
Список используемой литературы 21
Iacocca was born in Allentown, Pennsylvania to Nicola Iacocca and Antonietta Perrotta, Italian immigrants (from San Marco dei Cavoti, Benevento) who had settled in Pennsylvania's steel-making belt. They operated a restaurant, Yocco's Hot Dogs. He was said to have been christened with the unusual name "Lido" because he was conceived during his parents' honeymoon in the Lido district in Venice (he says in his autobiography that his father went to Lido long before his marriage and not for his honeymoon).
Iacocca graduated from Allentown High School (now known as William Allen High School) in 1942, and Lehigh University in neighboring Bethlehem, Pennsylvania, with a degree in industrial engineering. He is a member of Tau Beta Pi, the engineering honor society, and an alumnus of Theta Chi Fraternity.
After graduating from Lehigh, he won the Wallace Memorial Fellowship and went to Princeton University, where he took his electives in politics and plastics. He then began a career at the Ford Motor Company as an engineer. Eventually dissatisfied with that job, he switched career paths at Ford, entering the company's sales force. He was very successful in sales, and he moved up through the ranks of Ford, moving ultimately to product development.
Iacocca was married to Mary McCleary in 1956. They had two daughters: Kathryn and Lia. Mary Iacocca died in 1983 from diabetes. Both before and after her death, Iacocca became a strong advocate for better medical treatment of diabetes patients, who frequently faced debilitating and fatal complications.
Iacocca married his second wife Peggy Johnson on April 17, 1986 but in 1987, after nineteen months, Iacocca had the marriage annulled. He married a third wife, Darrien Earle, in 1991. They were divorced three years later in 1994.
Iacocca joined Ford Motor Company in 1946. After a brief stint in engineering, he asked to be moved to sales and marketing, where his career flourished. While working in the Philadelphia district as assistant sales manager, Iacocca gained national recognition with his "56 for '56" campaign, offering loans on 1956 model year cars with a 20% down payment and $56 in monthly payments for three years.[4] His campaign went national, and Iacocca was called to Dearborn, where he quickly moved up through the ranks. In 1960 Iacocca was named Ford's vice-president, car and truck group; in 1967, executive vice-president; and in 1970-1978, president.
Iacocca participated in the design of several successful Ford automobiles, most notably the Ford Mustang, the Lincoln Continental Mark III, the Ford Escort and the revival of the Mercury brand in the late 1960s, including the introduction of the Mercury Cougar and Mercury Marquis. He was also the "moving force," as one court put it, behind the Ford Pinto.[5] He promoted other ideas which did not reach the marketplace as Ford products. These included cars ultimately introduced by Chrysler- the K car and the minivan. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II. He was fired in 1978, although the company posted a $2 billion profit for the year.